Storyline
From Sacramento's streets to the future of music technology — the Lace Leno story.
"I didn't wait for the industry to give me a seat at the table. I built my own table."
— Lace Leno
The Beginning
Lace Leno emerges from Sacramento's underground rap scene. Launching UNDATURF MUZIK and UNDATURF TV, he documents the raw hustle of Crackamento, CA. Early collaborations include features with E-40, Doll Phace, and the legendary Rude Boy Remix with LMFAO DROP that would rack up over 53K views.
UNDATURF TV Era
The Party Bus Performance of 'Facebook/Twitter' becomes his most iconic visual, hitting 65K views. Lace builds his brand through UNDATURF TV, creating content that captures the Sacramento music scene. Features with Noni Blanco and the 'Got Damm Me' video directed by Jae Synth expand his catalog.
Turf Movement
Lace releases 'KUT IT [Turf Mix]' — a record that defines his turf music sound. The MC Arm & Hammer era showcases his versatility. Connections with Crooked I of Slaughterhouse and Keak Da Sneak in Chico demonstrate his reach beyond Sacramento.
Collaborations
The SNUBBZ x LACE LENO x BIG HOLLIS collaboration drops with REALA FILMZ direction, earning 26K views. Lace continues to build his independent empire, grinding through the music industry on his own terms.
AI CEO Era
Lace Leno becomes the FIRST rapper to launch his own AI-powered platform. The '1, 2 MANY' single produced by 6IX HUNNID marks a new chapter. Collaborations with RED GAZ and JAE SYNTH with production by PRICEY signal the evolution. The Turf Club launches — combining tech, music, and hustle.