Lace Leno
Founder of UNDATURF
Sacramento rapper, label founder, street apparel CEO, and the first artist to build his own AI-powered fan platform. "Yell at ya Partna."
On the Come Up — Lace Leno BTS
Gold USA
Boss Moves Only
AI Photo Generator
LaceGPT
Powered by Lace Leno · UNDATURF AI
16+ Years Active
Rapper
UNDATURF MUZIK
CEO
Street Apparel Brand
Founder
First Rapper w/ AI App
Pioneer
The Story
Born and raised in Sacramento, California — Crackramento to those who know — Lace Leno built himself from the ground up. No label hand-outs, no shortcuts. Just raw talent, relentless hustle, and an unshakeable belief in the UNDATURF movement.
From early collabs with Bay Area legends like E-40 and Keak Da Sneak to building his own label, clothing brand, and now an AI-powered fan platform — Lace Leno has always been ahead of the curve. The first rapper to have his own AI app. Pioneer.
"Yell at ya Partna" — Lace Leno
UNDATURF Empire
UNDATURF MUZIK
Independent record label founded in Sacramento
UNDATURF Street Apparel
Premium streetwear brand with official merch drops
UNDATURF TV
Behind-the-scenes content and artist reels
UNDATURF Nation
The Turf Club fan community — Free to Backstage tiers